A&P; apartment originated with the simple yet brilliant idea of transforming the rental of apartments for tourism from a haphazard pursuit into a professional activity. Already owners of a beautiful boutique hotel in central Rome called “Deseo Home,” the enthusiastic young staff, with the help of close colleagues, personally ensure management of the apartments and ongoing care of the guests with the same welcome, information, services, suggestions and updates on the city as the guests of their hotel would receive. Visitors are not left to their own devices, but are offered contact not only by telephone like a normal on-line agency, but also in person, creating a real scattered-site hotel. There is the ability to have a concierge available without having to stay in a hotel room, but living in a real apartment chosen according to the A&P; apartments quality standards.